Picking a Product to Sell

Often thought of as the most important part of starting a business is picking a product to sell. Though picking a product that someone will buy is clearly a vital part of a business, it is not the most important. I will tell you more about what is in a couple of blogs.

Choosing a product with mass appeal is not as difficult as one might anticipate. To many, it comes in a flash of inspiration. Why didn’t I think of that before? But if you aren’t this lucky, there are ways to force your flash to come to you.

Products with mass appeal do one of two things: improve upon something that already exists or creates something new that people later can’t understand how they lived without (i.e. cell phones). Finding a product that does one of these two things is as easy as listening to your inner complainer.

Your inner complainer is a genius at coming up with ideas. When you find yourself asking “why isn’t this product made this way so we can more easily ______?’ For example, why can’t we make phones that are portable, so that we can call people even when we are on the go. Or maybe your inner complainer ask “why is this so inefficient?” It is then up to your inner problem solver to ask “how could I make this more efficient?” If you find a product that improves upon an already established product or solves a problem, you are on your way to starting your own business.